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Because of the aggressive (and unexpected) entry of Japanese carmakers into the US market in the 1970s—led by Toyota. For essentially the most part, their advertising efforts are solely partially…
As such, corporate strategy involves figuring out which business items to continue investing in and which ones to cut off or retool. Identifying the WTP and HTW for all business…
This occurred as it lost focus on its low-cost technique and attempted to maneuver to a technology strategy. It did not bring its clients with it, because it was weak…